Beauty pageants began in 1854. Renowned circus owner P.T. Barnum introduced the idea as a way to attract larger audiences and showcase a new act. Since then, they have undergone immense evolution.
The first official modern beauty pageant was held in Atlantic City, New Jersey, in 1921. By 1954, the Miss America Pageant was telecast by ABC.Â
From the moment beauty pageants started, specific stereotypes and valued ideals rose above others.Â
Generally, specific beauty characteristics are more desirable than others. According to the National Library of Medicine, facial symmetry is preferred over facial asymmetry. Additionally, tan skin is more likely to be perceived as healthy, which can make the person more attractive to others.
These general ideals are not new to society, but originate from old myths and legends.Â
In the Greek myth of the Judgment of Paris, Paris, a Trojan prince, had to choose between the three most beautiful goddesses- Hera, Athena, and Aphrodite. Ultimately, he chooses Aphrodite because she promised him the most beautiful woman in the world, herself, to love him.Â
