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RIP Flip Camera: Cisco plans to discontinue the popular video camera


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[media-credit name=”Cisco Systems” align=”alignright” width=”121″][/media-credit]

Around the world, people are flipping out over the death of the Flip camera.

The first Flip video camera, “Pure Digital Point & Shoot,” was produced by Pure Digital Technologies and released in May of 2006. The camera was sold by CVS for easy, direct conversion to DVDs. One year later, Pure Digital announced they have renamed the camera to Flip Video. In Sept. of 2007, Pure Digital began to sell the latest model of the camera, Flip Ultra, on Amazon.com. Since it’s debut, the camera became popular and has been the best-selling video camera on Amazon.

On Mar. 19, 2009, Pure Digital Tech. announced they have been bought out by Cisco Systems for approximately $590M in stock. The Flip Video continued to be the most popular video camera on the market until Cisco announced it’s termination on Apr. 12, 2011 as a part of Cisco’s reconstruction of its consumer business unit.

“We are making key, targeted moves as we align operations in support of our network-centric platform strategy,” said John Chambers, Cisco chairman and CEO. “As we move forward, our consumer efforts will focus on how we help our enterprise and service provider customers optimize and expand their offerings for consumers, and help ensure the network’s ability to deliver on those offerings.”

Many hope that another company acquires the Flip Video series.

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RIP Flip Camera: Cisco plans to discontinue the popular video camera