Dr. Dre: first hip hop billionaire

Dr. Dre: first hip hop billionaire

Tian Chary, Staff writer

Apple is considering purchasing Beats electronics, a high-end headphones by Dr. Dre for $3.2 billion.

Although this news may excite many consumers, there is a lot of buzz involving whether the purchase will benefit or detriment Apple. The main question isn’t can Apple actually afford Beats, but rather will Beats make profit for Apple?

Even though iTunes remains the largest music sales in the world, by taking over Beats, Apple would increase sales in the music department.

When comparing Apple’s headphones and Dr. Dre’s Beats, Apple’s are light years away from Dr. Dre’s. Beats which are precision-engineered, advanced speaker design, powered amplification, and powered noise cancellation.

Senior Jack Tilly said, “I feel like the main reason most people buy Beats is because they want to be like everyone else. They are the cliche hip hop headphones that you see in music videos. Are they any good? I suppose. But, I don’t think Apple is going to boost their sales by much with Beats.”

“Beats has brand cachet, particularly with teens and young adults. Its fashionable headphones could also dovetail with Apple’s attempts to get into the wearable device business,” said Cowen & Co. analyst Timothy Arcuri.

As for Dr. Dre, if the contract is signed, they will need to update the Forbes list. “The first billionaire in hip hop right here from the motherf—-n West Coast,” Dr. Dre said.

If the the agreement is initiated, this would make it the second go-around with a phone maker for Beats. Back in 2011, Electronics maker HTC bought half of the company for $300 million.