Expectations for ‘Hotline Bling’ music video are not fulfilled

Drake performs live at his concert in front of hundreds of fans.


Drake performs live at his concert in front of hundreds of fans.

Josef Gonzalez, Staff Writer

Drake released his new music video for his hit single “Hotline Bling” on Oct. 19. The video starts off in a telemarketing room which is appropriate because in the song lyrics, Drake sings about a hotline and phone calls. The scene of the video quickly changes into a cubic room that is constantly changing colors, with Drake dancing in the middle off it. The cubic room does a terrible job of setting the scene to the song, and really should not have been added to the video.

The setting of the music video makes no sense because it has nothing to do with the song. In most music videos, the song lyrics describe the setting, but in this case, the setting and the lyrics don’t match at all. Drake’s dancing throughout the video was very consistent. His dancing was similar to salsa dancing and was very off-beat to “Hotline Bling.” The female dancers that appeared multiple times in the video were also off-beat in their dancing, making the video worse. Overall the dancing that was featured in the video did not match the singing at all.

In the past week, there were multiple videos of Drake’s dancing from the video but to different songs that are more on-beat, mainly salsa songs. These videos have now gone viral on many popular instagram and vine accounts, including @hoodclips and @daquan, averaging over 100,00 likes.

This Music Video is like none of Drake’s other music videos, which is surprising. In all of Drake’s past music videos, he doesn’t really dance, but his actions in the video show the story that is said in his lyrics, which is the complete opposite to the “Hotline Bling” video.

The “Hotline Bling” music video was Drake’s worst music video and one of the worst hip-hop music video yet.