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On Jan. 16, Starbucks Corp. announced in a press release statement that they will be releasing a new product: a 31-ounce “Trenta” cup size.
The new size is seven ounces larger than “Venti,” the current largest cup size, and will only be used for iced drinks.
Seventeen states including Arizona, Florida and Texas will be able to purchase Trenta size drinks this Tuesday, followed by California on Feb. 1. The rest of the country will have to wait until May 3, when Starbucks rolls out the new product to all of it’s US stores.
Starbucks has launched a variety of modifications over the past several months as they step up competition with their newest rival, McDonald’s McCafe.
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According to Starbucks executives, the company is currently reviewing plans to begin serving wine, beer and cheeses, and redesign the locations for a cozier atmosphere.
Earlier this month, the company presented a new logo that eliminated the words “Starbucks” and “Coffee.” CEO Howard Schultz started on the Starbucks website that the changes will “continue to embrace our heritage in ways that ensure we remain relevant and poised for future growth.”
Some fear that the larger drink size will lead to an even bigger waistline.
However, the company noted that unsweetened versions of their drinks will continue to have fewer than 90 calories, with sweetened versions have less than 230 calories.
The new sizes may not do much damage to one’s body, but the Trenta will be approximately 50 cents more than the Venti size.