Easy, Breezy, Beautiful…Coverboy?

Men in makeup is becoming a more popular and accepted trend.

Sophomore+Travis+Mathers+putting+on+makeup+in+the+restroom.
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Easy, Breezy, Beautiful…Coverboy?

Sophomore Travis Mathers putting on makeup in the restroom.

Sophomore Travis Mathers putting on makeup in the restroom.

Katrina Wiebenson

Sophomore Travis Mathers putting on makeup in the restroom.

Katrina Wiebenson

Katrina Wiebenson

Sophomore Travis Mathers putting on makeup in the restroom.

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Makeup is not just for girls anymore.

This is what aspiring makeup artist and first male Covergirl James Charles proved after becoming an internet sensation at only 17-years-old.

His fame began when he decided to retake his senior photos with his own ring light.

Since then, Charles’ flawless senior photos have gained him about 912,000 followers on Instagram and 265,500 subscribers on YouTube. Now, he is the first male Covergirl and has recently worked with Katy Perry for Covergirl’s new “So Lashy” campaign.

“[James Charles] shows the world that men can wear makeup to express themselves in the way they want to,” said sophomore Travis Mathers.

Charles is not the only male makeup artist in the world. He follows other popular male makeup artists such as Manny Gutierrez, Bretman Rock, and Patrick Simondac (also known as Patrick Star).

Some celebrities such as Johnny Depp, Prince, Elvis Presley, and David Bowie have worn makeup with pride.

Many makeup brands call out to women to fix their flaws in the most natural way possible, and glamorous makeup on men is a fairly new concept. However, these male makeup artists and celebrities are dissolving stereotypes by using makeup as a form of art.

These makeup-wearing men are not only being accepted in the makeup industry but are helping makeup brands get a much needed modern makeover.

Mathers does not wear makeup on a day-to-day basis, but rather when he feels like it.

“My makeup is an expression of how I want to show myself, and I show myself with more darker colors,” said Mathers. “What James does show is that no matter what makeup you do, it doesn’t matter as long as it fits you.”

Over the past few years, treatments originally meant for women have become more common among men.

Esthetician Liz Simmons notices this change in her own line of work.

“[A beauty treatment] is about as normal for men as it is for women nowadays,” said Simmons. “It is more accepted than ever before.”

New makeup brands are emerging for men who want to discretely perfect their skin. Male makeup is expanding more and more and is improving the makeup industry.

However, some people do not accept men who wear makeup believing them to be less manly.

“I think the male makeup-wearing community needs more masculine-looking men as well as the James-Charles type of men,” said Mathers. “If we got more out there then we would be more appreciated and treated like others.”

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