The onset of autumn leads to both a shift in stores’ products and sales and a change in students’ spending habits.
As the weather gets chilly and the holiday season begins to approach, stores are starting to adjust their merchandise with fall-related products and decorations. Meanwhile, students prepare for the cozy season and decide what new or seasonal products they should spend their money on.
“The clothes are comfier, and the stores are fall themed; it’s so magical,” said sophomore Salma Gharib.
Summer trends are getting phased out as fall is settling in to highlight the new season. Stores are beginning to introduce brand-new lines of clothing and products, along with a change in sales and themes. Between Halloween and Thanksgiving especially, teens are excited to shop during this particular time of year.
“I love shopping during the fall because there’s always dark academia looks and preppy looks that are in fashion,” said Mirabella Villanueva, a senior. “It’s the perfect opportunity for colors that match me…the colors of this season are complimentary.”
Fashion is a significant component of the swap of seasons.
“Trend-wise, definitely goes from the camis and the baby tees to fleece and sweatpants,” said Pacsun employee Nik Diaz. “Flannels are always a go-to because you could dress it up, dress it down, it doesn’t matter … it’s really versatile to wear.”
When holiday sales hit, stores each have unique items that they stock up on the most.
“For fall, we started to get our holiday items, and we definitely get a large amount of inventory as well, more than we do during any other season,” said an employee at Victoria’s Secret. “Pajamas blow it out of the water in terms of sales because we offer so many different types of styles.”
It’s not just the new items that stores release to appeal to customers, but also the noteworthy ambiance that they create.
“We decorate our store to give it a nice homey, fall vibe. We put out pumpkins inside and outside of the store,” said a Trader Joe’s manager. “Anything with pumpkin, that’s the true spirit of fall here.”
Many stores are doing the same as a way to draw in customers and charm those who come across their store.
Other stores only make an appearance during autumn, such as Spirit Halloween stores which sell Halloween merchandise. This store is top-rated among students not just as a Halloween costume hotspot but as a fun way to kick off the fun holiday.
“I like to go to Spirit Halloween and buy temporary tattoos. It’s fun because it gets me in the Halloween spirit,” said sophomore Malaya Austin.
Overall, as retail stores release new products for the fall season, they are matched by students wanting to style new looks or buy these items.
“Flannels and earth-toned sweaters are staples in my fall closet,” Gharib said. “I’m also excited to use fall-scented candles and body fragrances.”
