On the fourth episode of When, Wear, Why, host Sophia Sunbury discusses lolita fashion with Rei Cheung.

Not to be confused with the well-known book of the same name, lolita fashion was popularized by street photographers and magazines alike. With its Victorian era and rococo influences, lolita has become incredibly popular among those who wish to experience the world in an unconventional way.

Have any fashion subcultures you’d like Sophia to cover next? Feel free to reach out on Instagram @n30_bl0ssum or email her at [email protected].