Subtle Sexism Ep. 2: The cost of being a woman

Women are discriminated against in their everyday shopping whether they realize it or not; the Pink Tax is one such example showing the cost difference between men’s and women’s products. Things such as women’s razors cost more than men’s razors, which demonstrates the business idea of market segmentation, where certain products are targeted towards certain consumers. However, why do women have to pay an extra $1,351 per year, on average, for these products?